Frequently Asked Questions
What is a CFO?
A CFO is short for Chief Financial Officer. They are the person responsible for studying how money is used inside a business and their goal is to maximize what the business can do with the available funds. Independently of how large or small the business might be, they do the following:
- They analyze the business financial strengths and weaknesses.
- They track revenue, profit and the variables that drive cashflow.
- They create plans of action.
What will a CFO do for me and my business?
We will learn about your business in great detail, helping you set long, medium and short-term goals. We will work together to help you make sure that your business stays healthy, growing and that you pay yourself. Every month, we will analyze your business, provide a scoreboard for the different areas that drive growth, and, we will produce a simple and defined action plan so you know what to focus on and how.
Can I afford a CFO?
Many business owners are working hard to keep their business afloat. That is exactly why our help is valuable. We are able to step back and look at the areas that will have the biggest impact and free more cash so you can do more. We will only take you on as a client if we believe that we can help you bring a value far beyond the cost of our services.
How many clients do you work with?
We choose to only work with a very limited number of clients (about 10-12).
The reasons are simple:
- We want to get to know you and your business really well and we want to be accessible to you when you need us.
- Just like you, we are committed to our own work/life balance. It is important for us to set a good example. We enjoy the work we do and we certainly enjoy our free time.
What is the difference between a CFO and a Business Coach?
A CFO provides guidance and leadership like a Business Coach, but shows the return of value on the investment in the changes through the data and metrics.
How much do you charge? Do you charge hourly?
As mentioned in other places in our website – accountants provide a commodity and we provide value. Therefore, accountants charge by the hour and we charge by the service.
We charge a flat monthly fee. This covers all our services, analyses, meetings, calls, midnight emails, strategies, and action items. This way, you are never wondering if this month the “hourly billings” are going to be higher or lower. It is set and steady.
Our fees range from $595 to $1,495, depending on the complexity of your business. We will always first provide a free financial assessment of your business, so we can easily tell you where you would fit in that range.